Only 15% of young people aspire to become a Scientist. This is part of the wider STEM crisis happening in the UK. Terrific Scientific is the BBC's new science campaign for Primary Schools aimed at trying to change those perceptions. Through enabling Schools to take part in exciting UK-wide investigations and seeing their results plotted on an interactive map.
The BBC Knowledge and Learning UXD team produced the UX, UI and visual design of the map. Taking into consideration that the data visualisation of the investigation results needed to resonate and deliver learning outcomes to a young audience, 9-11 year old primary school pupils.
The map enables pupils and teachers to interpret trends and correlations from the investigation data points.
During this project:
I was part of the pitching process for the agencies that designed the base map. Being one of the main BBC points of contact for the agency and art directing the initial design phase.
Led on the design of the data visualisation for each of the phase 1 experiments. Validating and adjusting the designs following design research.
Helped to organise and facilitate various design research sessions with children and teachers. This consisted of focus groups, lab testing, co-design and guerrilla testing.
Working closely with the UXD, Editorial, product, engineering teams, freelancers and external agencies to deliver the Terrific Scientific interactive map on time.
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